"Sport and Exercise Science introduces students to the essentials of the major contributing disciplines - biomechanics, physiology, and psychology. It combines detailed exposition of each subject area with explicit advice on how to study effectively, research further and think critically. Case studies help to relate theory to practice and learning exercises help readers to extend and assess the…
The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world's leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.
This work identifies the characteristics of racket design parameters that influence racket performance. It presents the finite element analysis of several designs of badminton rackets and compares them to experimental results for validation. Designing a racket requires a comprehensive understanding of racket performance characteristics. Essentially, racket performance is related to the sweet sp…
As the position of sport management in the higher education curriculum becomes stronger by the year, the numbers of students and staff who are teaching and learning on sport management related modules is growing exponentially. International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an in…