Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition …
The 2008 Olympic Games will be held in Beijing, but many human rights activists support a boycott. They liken the circumstances to previous governments that used the games to glorify their regimes--most notoriously the Nazis in 1936. What has led to this perception and is it fair? Sport, Revolution and the Beijing Olympics is a cultural history of sport in China that challenges many such ingrai…