Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subjectat an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing. …
All over the world sport plays a prominent role in society: as a leisure activity for many, as an ingredient of culture, as a business and as a matter of national prestige in such major events as the World Cup in soccer or the Olympic Games. Hence, it is not surprising that science has entered the realm of sports, and, in particular, that computer simulation has become highly relevant in recent…
The "Berkshire Encyclopedia of World Sport" tackles the whole world of sport, from major professional sports and sprting events to community and youth sports. It covers the business of sports--marketing, management, and ownership--as well as key social issues ranging from doping, racism, sexism, and youth participation, to performance enhancement and sports psychology. Coverage begins with the …